Carmel Surf Shop

Created a logo for a new boutique surf shop located in downtown Carmel-by-the-Sea. The shop is a locally run business that believes in building a sense of community and unity.

This was my first project outside of school. It was an amazing experience and helped prepare me for future client work. The concept for this logo is inspired by retro 70’s lettering and California surfing life. I created the hand letter typeface to create a more organic for through out.